FCoC Newsletter - May 2025

Socket the orange and black hyena holding a series of cards that is also a picture of him.

Spring con season is in full swing.

Rukey shares his secret identity with you out on the dance floor.

It’s a short news month, but nevertheless we wanted to share some upcoming Office Hours happening over on our Discord, give a shout out to new and current members. Up top, here’s a quick guide about branding we wanted to share with you.

How to Design A Logo

What is a logo but a fursona for your business? Just like fursonas, the right visual representation is a key part of your business identity. But where do you start?

This blog post by Chamber member and designer of the new FCoC logo, Nicole “Thornwolf” Dornsife, provides a step-by-step look at what you should consider when designing your own logo.

In this excerpt, Thornwolf discusses the first step in the logo design process: Information Gathering. When we worked with her to redesign our logo, she asked us the same questions, which really helped us to look inward at how we wanted to represent ourselves to anyone who wasn’t already familiar with our organization. Even if you’re not looking for a logo specifically, perhaps just designing your website style and colors or even solidifying your “elevator pitch” about who you are and what you do, it’s a great general exercise to try out when figuring out the visual language of your business.

“For any logo project, the most critical step is to learn as much as possible about the business or individual that the logo will be representing. This is so that you can create a logo that not only communicates the mission of the business in a visual format, but also aligns with the client’s personal aesthetics.

Here are some example questions you can ask that will better inform the creative process. 

  • What does your business do?

  • Do you have any particular aesthetic you are aiming for?

  • Are there any logos you love?

  • Do you already have a website/colors/existing branding?

  • How will this logo be used? (e.g. embroidery, video watermark, social media, multiple formats)

  • Are there any logos, styles, or fonts that you absolutely hate and want to stay away from?

  • Which logo format(s) do you need? (e.g. image with text, image only, “bug” or small graphic, text only?)”


Read her full blog to learn more about what goes into the logo design process. 

Read the Blog

Thornwolf offers Chamber members a 15% discount on all custom logo design services, creative copywriting, and marketing services, simply mention you’re a member when booking your service. Check out our Benefits page for a full list of the discounts and perks you have access to as part of your membership. 



New Members

Vitrasec

Owned and operated by Bash Panda, Vitrasec is a security consulting firm that aims to help businesses and individuals improve their information security posture and reduce risk. They offer services ranging from general consulting to incident response and retainer services. 

Furry Chamber of Commerce members will receive 1 free hour of 1:1 consulting simply by mentioning the Chamber when reaching out via email: inquiries@vitrasec.com

They are still building their website but be sure to sign up for their newsletter today at vitrasec.com!

KaylaMod 

KaylaMod is a digital artist specializing in Bluey-style commissions, but also Discord emojis, reference sheets, and more. Furry Chamber of Commerce members are eligible to receive a 20% discount on commissions. 

To book a service and see more examples, check out KaylaMod’s website https://kaylamod.weebly.com/

Member Feature: AlphaCentri

Founded by Will Gill, aka 57_Wolve, AlphaCentri is one of the Furry Chamber of Commerce’s founding members. As part of their ongoing mission to make Enterprise-class technology services affordable and accessible to everyone, AlphaCentri aims to be a one-stop-shop for all things tech with a wide variety of services such as:

  • Web Hosting

  • Archive and Backup Storage

  • Virtual Machines

  • Server hosting and Colocation

  • Managed Services

  • And more

Chamber members are eligible to receive discounted hosting and datacenter services. Simply reference the discount code on your Benefits page here when booking your service.

Whether you’re needing basic hosting for your website or need help resurrecting a laptop back from the dead, where there’s a Will, there’s a way.
— Will Gill aka 57_Wolve, founder of AlphaCentri

If you’re in need of tech help, get in touch with Will directly via email william.gill@alphacentri.com

Upcoming Office Hours

Chamber Office Hours, held on our Discord, are a dedicated, free-form time for members and prospective members to connect, ask questions, and get support with furry business initiatives, marketing, networking, and more. 

Here are our upcoming office hours so you can come prepared with your questions and get some feedback.

  • Thursday, May 8 at 10 AM Pacific

  • Thursday, May 22 at 10 AM Pacific

  • Thursday, June 5 at 10 AM Pacific

Would you like to host an Office Hours session or request a deep-dive on a specific topic? Get in touch with us with your ideas and we’d love to help!


Join Our Discord

The Horrors™ Update: Hurry Up and Wait

As the trade war continues, we ideally wanted to update our membership with news and potential solutions for how you and your business can navigate the current and upcoming tariffs impacting goods originating from a number of countries worldwide. Unfortunately, the situation is rapidly changing every day, and there are currently no solid answers about how much small businesses will be affected and for how long. 

We continue to monitor the situation so that we can hopefully offer some clear guidance in the future, but for now we unfortunately do not have any updates.

If your business has been directly impacted and you have taken any measures that you feel might be beneficial to share with others in the community, please be sure to reach out to us, either via email or in our Discord. 

As always, thanks for reading!

-Buddy

Credits

✍️: Thornwolf
🐶: Rukey
📷: CarouseHoss

Thornwolf

Nicole Dornsife (she/they) is an independent illustrator, senior-level marketing copywriter, and logo designer based in San Diego, CA. As a multi-disciplined creative, she provides a wide variety of services such as wildlife and scientific illustration, fantasy and folklore illustration, logo design, content marketing, copywriting, content strategy, and consulting. Her client list includes biologists, educators, small businesses and independent ventures of all kinds, fellow creatives, zoos, and nonprofit organizations.

Website | Blue Sky | Instagram

https://www.thornwolf.com/
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Tutorial: How to Design a Logo